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VLCC - Managing Director

Sandeep Ahuja

VLCC is a culmination of the vision of its Founder & Mentor Mrs. VandanaLuthra who wanted to make health and beauty accessible to all segments of society. VLCC was established in 1989 when customers had only two options - one, the mom-and-pop neighbourhood parlors that provided the usual services and the other, the five star saloons. VLCC Group is in three related businesses in the 'wellness' domain: slimming, skin & hair services; education & training institutes and manufacturing & retailing of personal care products.

VLCC is widely recognized for its scientific weight loss solutions and its therapeutic approach to beauty treatments. Starting with one Slimming, Beauty & Fitness center in Safdarganj, New Delhi in 1989, the group now has a more than 241 outlets in 105 cities in India. VLCC currently also has 2O centers in the international market with 11 centers in the UAE and 2 each Oman, Bahrain and Sri Lanka and one each in Qatar, Nepal and Bangladesh.

Having served over 10 million customers since its inception, VLCC today has an employee base of nearly 6,000 majority of whom are experienced professionals including doctors, nutritionists, physiotherapists, cosmetologists psychologist and thelike achieved iconic status.VLCC has also tied up with the US based Pritkin Longevity & Day Spa, which has the longest running and most scientifically documented food, fitness, and healthy living program. Praised by scientists from leading universities like Harvard, UCLA, and Stanford, the Pritikin Program is credited with not just preventing but reversing conditions like high cholesterol, heart disease, hypertension, obesity, and diabetes. In fact , the Pritikin programme is also covered Medicare in US.

A brief on the brands and new products/services..etc.VLCC, a Power Brand', serves as an umbrella brand for all its affiliated businesses including:
  • VLCC Personal Care.( Line of herbal / natural skin care, hair care and body care products)
  • VLCC Day Spa, ( a chain of day spas)
  • VLCC Institute of Beauty and Nutrition( Asia's largest chain of vocational academies for Beauty and Nutrition)
  • VLCC Pritikin Longevity Center & Day Spa.
VLCC Personal Care leverages the group's strong research capability to manufacture over and retail 150 solution-oriented skin-care, hair-care and body care products that are sold through a network of over 45,000 retail outlets in India and 9 other countries. We have recently launched the mass range, where the products are priced below Rs 100 and cater to a much larger target segment, which is now actively seeking beauty and wellness in their day to day living.

The VLCC Day Spas in Mumbai, Delhi and Gurgaon offer a tranquil escape from hectic city life through its relaxation and therapeutic offerings, which is dedicated to the art of wellness for the mind, body and soul.

The VLCC Institute of Beauty & Nutrition is Asia's first comprehensive vocational training academy of its kind that offers professional and vocational courses in beauty, health, nutrition and management across 51 campuses in 42 cities.

VLCC today has 260 outlets across 9 countries. Each VLCC outlet operates as a profit center which has helped realise the immense potential of each and every VLCC centre, competing against its own performance as any other independent Strategic Business Unit.

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